Well, the official word is out, we’re no longer allowed to put love into our products.
Just kidding…really we’re just not allowed to list “love” as in ingredient on our product packaging.
We’ve had “love” listed as an ingredient from the beginning, and although we chose to remove it several months ago (in order to be compliant with Whole Foods’ requirements) we still love making delicious, healthful treats in our kitchens here in Kapaa. We work with conscious intention for health, healing, love and gratitude in making all our products.
Nevertheless, I couldn’t help commenting on this news item because it’s so typical of the humorlessness of these bureaucracies that can’t recognize that people have the common sense to know when something is meant as an intention as opposed to a physical thing. I mean who thinks that we have a big bag of “love” back here and are adding it by the spoonful? Metaphorically, yes, that’s exactly what we are doing…but I think everyone gets that.
The US Food and Drug Administration approved a request made by the Royal Hawaiian Macadamia Nut Corp. to use a health claim on their product labeling. We’ve long known that Macadamia Nuts are a healthy source of fat (due to it’s beneficial omega-3/omega-6 ratio) but retailers have not been able to make specific health claims on their labeling due to FDA restrictions.
This recent ruling by the FDA gives us the OK to make labeling claims like “heart healthy” or “reduces the risk of coronary disease.” Their official statement is:
“Supportive but not conclusive research shows that eating 1.5 ounces per day of macadamia nuts, as part of a diet low in saturated fat and cholesterol and not resulting in increased intake of saturated fat or calories may reduce the risk of coronary heart disease. See nutrition information for fat [and calorie] content.”
Now, this doesn’t make a big difference to us, we know the nuts are healthy, and our customers know it too. It’s not a part of our marketing to cite such specific health benefits because we take a much more holistic view of health and nutrition than the FDA or the AHA (American Heart Association) generally does. Nevertheless, it’s good to have some science that supports what we’ve long known getting recognized.