The US Food and Drug Administration approved a request made by the Royal Hawaiian Macadamia Nut Corp. to use a health claim on their product labeling. We’ve long known that Macadamia Nuts are a healthy source of fat (due to it’s beneficial omega-3/omega-6 ratio) but retailers have not been able to make specific health claims on their labeling due to FDA restrictions.
This recent ruling by the FDA gives us the OK to make labeling claims like “heart healthy” or “reduces the risk of coronary disease.” Their official statement is:
“Supportive but not conclusive research shows that eating 1.5 ounces per day of macadamia nuts, as part of a diet low in saturated fat and cholesterol and not resulting in increased intake of saturated fat or calories may reduce the risk of coronary heart disease. See nutrition information for fat [and calorie] content.”
Now, this doesn’t make a big difference to us, we know the nuts are healthy, and our customers know it too. It’s not a part of our marketing to cite such specific health benefits because we take a much more holistic view of health and nutrition than the FDA or the AHA (American Heart Association) generally does. Nevertheless, it’s good to have some science that supports what we’ve long known getting recognized.
What do you like to do with your Tiny Isle macnut butter?
August 1 – 21, winner is announced on American Eclipse Day, August 22
Post a picture of of your favorite or most creative way to use Macadamia Nut Butter and you could win a bunch of macadamia nut butter and a cool t-shirt! Two prizes will be awarded:
- Best Photo
- Most Creative Use of Macnut Butter
It looks like we can add Macadamia nuts to the list of niche foods (like vanilla and chocolate) that are experiencing increased demand beyond what can be produced.
South Africa is the largest producer of Macadamia nuts, so price news there will affect the entire market. It looks like in anticipation of a short supply Chinese buyers began buying larger quantities of the in-shell nuts, according to an article in South Africa’s Fresh Plaza news site. The will have consequential effects on the shelled nut market and then on to all other products using the nuts, including Macadamia nut butter.
This is in contrast to lower prices that were experienced about 10 years ago in Hawaii because 10 years before that, lots of new Macadamia nut production was planted. The total amount of Macadamia nuts produced in Hawaii (47,000 lbs. last year) isn’t enough to directly affect global prices, however.
Jansen, Carolize (2017, June 26). South Africa: Record prices for macadamias as demand exceeds supply. Fresh Plaza. Retrieved from http://www.freshplaza.com