We've kept pretty consistent about the truffle and fudge flavors here. Lisa and I kept on with the same recipes Katie developed years ago. Sales were good, feedback was good. There was no reason to change thing up. Besides, the company was new to us, and we didn't want to complicate things before we'd mastered producing the established products.
A couple of months ago, we noticed that the "Lava Love" truffles and fudge were consistently the last ones left. Maybe Lava Love wasn't finding its audience, maybe the name was a little scary, maybe it wasn't spicy enough (it's not very spicy, despite containing hot, hot ni'oi chile)...whatever the reason, perhaps it was time to take the "lava" out of circulation.
The idea dawned that we should change things up on a regular basis, and then...how about a seasonal flavor? A new fifth flavor every season; change it on the equinoxes/solstices...that was clearly the thing to do. And so we are.
Every three months, we'll produce a new, seasonal fifth flavor, maybe repeat them every year, maybe keep inventing new ones. There are so many delicious possibilities, it would be impractical to produce them all, so over time, we'll cycle through the best ideas to come out of the test kitchens.